Weekend NBC New York Mainstay ‘Produce Pete’ Dead at 80
The Life and Legacy of ‘Produce Pete’ on NBC New York
Peter Napolitano, affectionately known as “Produce Pete,” was a cherished figure in the New York metropolitan area and beyond. For more than three decades, he brought the vibrant world of fruits, vegetables, and healthy cooking into the homes of countless viewers on NBC New York’s “Weekend Today in New York.” His passing at the age of 80 marks the end of an era for a television personality who was much more than just a broadcaster—he was a community icon and a passionate advocate for healthy living.
Born and raised in Englewood, New Jersey, Napolitano’s roots were deeply entwined with the produce business from an early age. Growing up as the son of Italian immigrants, he learned the value of hard work by helping his father sell fresh fruits and vegetables at their family store, Napolitano’s Produce. This small business blossomed into a beloved local institution over the course of 50 years, thanks in large part to Peter’s dedication and entrepreneurial spirit.
His journey into television began unexpectedly when a local producer noticed his expertise during a visit to his store. That chance encounter led to his first TV appearance, and soon “Produce Pete” became a Saturday morning staple for viewers eager to learn about fresh produce, cooking tips, and healthy eating habits. His signature catchphrase, “If you eat right, you’re going to live right!” resonated with audiences and encapsulated his mission to promote wellness through diet.
Contributions Beyond the Screen
While many knew him as a television personality, Peter Napolitano’s influence extended far beyond the screen. He was an accomplished author, penning several books including his 2023 memoir, They Call Me Produce Pete, which detailed his inspiring journey from a family grocer to a media figure advocating for the American dream.
Napolitano also dedicated himself to education and community outreach. He frequently hosted cooking classes at prestigious venues such as D’Agostino, King’s Culinary Arts, Macy’s, and Bloomingdale’s. His passion for teaching healthy eating habits made him a sought-after guest speaker at elementary and high schools throughout New Jersey, where he inspired young audiences to appreciate the benefits of fresh fruits and vegetables.
Moreover, Peter was a familiar face at farmers markets and food drives, often participating in events like the NBC Health Expo and Feeding Our Families Food Drives. His genuine warmth and enthusiasm made him a beloved member of the NBC New York family and a trusted voice in the community.
Remembering a Beloved Icon
The news of Peter Napolitano’s passing was met with heartfelt tributes from colleagues and fans alike. Steven Bognar, Managing Editor of WNBC-TV, expressed the station’s sorrow, highlighting Peter’s warmth, kindness, and dedication. Amy Morris, Senior Vice President of News for NBC 4 New York and Telemundo 47, reflected on how viewers connected with “Produce Pete” over the years, noting his lasting impact on the station and its audience.
Peter is survived by his wife Bette, whom he met as a teenager, their two children, and seven grandchildren. His legacy lives on through his family and the countless individuals he inspired to embrace healthier lifestyles.
Conclusion
Peter Napolitano, “Produce Pete,” was more than a television personality—he was a passionate advocate for fresh produce, healthy living, and community connection. His contributions to NBC New York and the wider community have left an indelible mark that will be remembered for years to come. As we honor his memory, let us also embrace his message: “If you eat right, you’re going to live right.” To celebrate his legacy, consider exploring fresh, wholesome foods and sharing your own healthy cooking tips with friends and family. Stay connected with us for more inspiring stories and health tips.
