Whitney Rose Reveals Shocking New Details on Business Failure & “Devastating” 6-Figure Loss
Whitney Rose Opens Up About Her Business Failure and Financial Loss
Whitney Rose, star of The Real Housewives of Salt Lake City (RHOSLC), recently shared candid insights into the collapse of her skincare business, Wild Rose Beauty. The revelation of a “devastating” six-figure loss stunned fans and followers alike, shedding light on the harsh realities behind the glamorous world of reality TV entrepreneurship. Whitney and her husband, Justin Rose, had invested heavily in the venture, only to face a crushing financial blow that forced them to reconsider their business strategies.
During an emotional episode of Watch What Happens Live with Andy Cohen, Whitney detailed how the couple went “all in” on the business, only to walk away with “nothing.” When asked about the extent of their losses, Whitney confirmed the figure was well over half a million dollars, a staggering sum that many would find difficult to recover from. Despite this, Whitney emphasized her resilience, highlighting that she has multiple income streams, including her jewelry brand PRISM, which helped cushion the financial impact.
The Rise and Fall of Wild Rose Beauty: What Went Wrong?
Wild Rose Beauty initially showed promising success after its launch in June 2024. However, Whitney revealed that unforeseen complications arose when she merged her direct-to-consumer skincare brand into another entity. These complications, some of which remain legally confidential, led to Whitney stepping down as CEO in November 2024 — just five months after the brand’s debut.
The decision to merge was intended to scale the business, but instead, it triggered a series of setbacks. Whitney described the experience as emotionally taxing, especially as she had to close the doors on the original brand and fight to regain control. The fallout included laying off 30 employees, a difficult but necessary step to stem further losses.
Reflecting on the experience, Whitney admitted the loss was not just financial but deeply personal. She had believed she had finally “hit the jackpot” with her beauty brand, only to see it unravel so quickly. Despite the setback, she credits her quick decision to resign as CEO with preventing even greater financial damage.
How Whitney Rose Is Rebuilding Wild Rose Beauty and Moving Forward
In a remarkable turnaround, Whitney has since regained control of Wild Rose Beauty after a costly legal battle. She recently shared an optimistic update during a visit to Bravo Headquarters, revealing that the brand is back on the market and gaining traction once again. Whitney expressed gratitude for the continued support from her customers and fans, which has been instrumental in the brand’s revival.
Currently, Whitney is focused on reestablishing Wild Rose Beauty’s presence in the skincare market. She is working on new product launches and reconnecting with her audience to rebuild trust and enthusiasm. This relaunch is deeply personal for Whitney, as it aligns with her original vision of creating a beauty brand that empowers and celebrates authenticity.
Whitney’s journey is a testament to resilience and determination. She acknowledges the pain of the past but remains confident in her ability to rebuild. “I built it once, I can build it again,” she stated, signaling a hopeful future for Wild Rose Beauty.
Conclusion
Whitney Rose’s candid revelations about her business failure and six-figure loss offer valuable lessons in perseverance and adaptability. Despite the emotional and financial challenges, Whitney’s story is one of hope and renewal. If you’re inspired by Whitney’s journey and want to stay updated on her comeback, be sure to follow her on social media and support Wild Rose Beauty’s relaunch. Don’t miss out on witnessing how this determined entrepreneur turns setbacks into success!
